Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once a week, and 55% …
5 Types of Video Marketing to Boost Your Business Read More »
After 17 years of working in digital marketing I’ve seen a lot of ads and websites. It’s sad that about 99 out of 100 make some critical mistakes that cost them BIG! As experienced marketers we have standard blueprints for how to get more patients from advertising and websites. We don’t expect chiropractors or business managers to automatically know and implement these proven techniques. This article is intended to help docs get more patients from the exposure they already get. Read on to see if you’re making any of these mistakes and what you should do instead.
You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can …
How to Turn Your Fans and Followers into Paying Customers Read More »
The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation is a mistake. And your online reputation consists of …
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can …
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal …
How to Use Geolocation Marketing to Grow Your Business Read More »
Before automation was possible, people had to do everything by hand. It took a long time – and once we realized that we could automate repetitive tasks, we never looked back. So, the question I have for you about automating your business is a simple one: What are you waiting for? The numbers don’t lie. …
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You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies …
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Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old …
How Social Proof Can Give You An Edge Over Your Competitors Read More »
Right now, potential customers are online looking for your business. And you might be missing them. Scary thought, isn’t it? Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in your target …
How Micro Moments Can Help You Attract New Customers Read More »