Discover how to unlock your unique X factor and set your chiropractic practice apart. In this episode, Dr. Chris Zaino shares his journey from personal adversity to building one of the largest wellness clinics in the world, offering insights on storytelling, leadership, and finding your purpose. Learn practical strategies to stand out, overcome burnout, and create lasting impact in your practice.
Topics Discussed
- The importance of finding your X factor to differentiate your practice.
- How storytelling can create deeper connections with patients and grow your practice.
- Strategies to overcome burnout and expand your vision as a chiropractor.
- The role of authenticity and vulnerability in building trust with patients.
- Why obscurity is the biggest challenge chiropractors face and how to overcome it.
- Leveraging social media and community outreach to make your practice more known.
- The mindset shift required to scale your business and lead with purpose.
Resources Mentioned
About Dr. Chris Zaino
Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, Former Mr America, Mr. Universe and IFBB Pro bodybuilder. After defying a deadly terminal disease in his late 20’s, Dr. Zaino leveraged his experience to get his doctorate and becoming one of the largest wellness clinics in the world, seeing thousands weekly.
Dr. Zaino created the “The Stallion Project”, to resurrect Heroes from the complacency of their secret identity, so they may live heroic lives once again, by expressing and experiencing true love, now, in every area of their lives, through his 4 Step methodology Brain, Body, Boardroom, and Bedroom.
Currently, Dr. Zaino is one of the top “Secret Weapons” as a private holistic coach to executives, entrepreneurs, pro athletes, celebrities, influencers, sheiks, and Kings internationally, with a focus on Male Vitality.