Most chiropractors focus on getting more leads—but overlook the one thing that actually gets patients to start care and stick around. In this episode, Dr. Josh Satterlee shares a simple five-step framework to build trust through better communication. If you’re ready to grow your practice without relying on ad spend, this is one you don’t want to miss.
Topics Discussed
- Why most chiropractors struggle with patient retention despite good clinical care
- The deeper role of trust in long-term patient relationships
- An overview of Josh’s 5-step communication framework designed for chiropractors
- How to create consistent messaging that builds credibility over time
- The difference between transactional care and transformational relationships
- Why most patient drop-off happens due to unaddressed communication gaps
- How to reinforce trust in every stage of the patient journey—from first contact to ongoing care
- Common communication mistakes that undermine retention and how to avoid them
- How chiropractors can position themselves as trusted guides, not just providers
Resources Mentioned
About Dr. Josh Satterlee
Dr. Josh Satterlee graduated as a chiropractor in 2006 from SCUHS in Southern California. He now lives in Las Vegas, where he has owned everything from a solo owner/operator practice to a 5000 sq ft Clinic/Gym Hybrid with 13 staff members. Recently he’s become fascinated by patient communication and its effect on healthcare AND on healthcare businesses.