Grow Your Chiro Practice

Overview of Entire Online Marketing for 2021

In this video, I’m going to tell you exactly where you should invest to increase your patient flow (not just leads!) TODAY.

Transcript:

All right, so today what we’re gonna cover is setting your goals for 2021.

In this video, we’ll cover knowing how many new patients you need to hit your targets, three fundamentals of marketing success, and how to optimize your website for conversion in 2021 and beyond.

The big picture goals of your online marketing channels should be tapping in to maximize your patient flow online, latest trends that you need to focus on going into 2021 and then, of course, developing a custom action plan based on where you are now and what you need to do now.

To make good use of this time, turn off the cell phone, turn off Facebook. If you own or manage a chiropractic office and you’re serious about getting better results in 2021, then the next 30-40 minutes are really going to change your life.

There is no fluff. No pitch. Because I respect your time, I’m going to be moving through these points pretty quickly, so you are informed and can identify the key pieces of your 2021 marketing strategy in as little time as possible.

If you stick around till the end, you’ll get access to some free bonuses I put together just for this webinar. These are going to help you jumpstart your marketing activities.

Who am I? And why should you bother listening to me?

I’ve been doing digital marketing for 20+ years. I founded my marketing agency, and have been marketing in the chiropractic space since 2017. I work exclusively with chiropractic offices across the US and Canada. And perhaps, most importantly, I strongly believe in chiropractic and that if people knew more about chiropractic and their health through this lens, they’d be piling into your offices.

I regularly get adjusted myself.

I believe the world needs better health solutions like chiropractic care and there are a lot of so-called chiropractic marketers out there that have a program or a course to sell chiropractors, but have never been to a chiropractor.

I eat, sleep and breathe chiropractic.

Our clients know that I’m a true chiropractic champion, and that’s actually a direct quote from one of them.

I’m also a marketing consultant to other marketers when they have struggles, too.

Before we get started, let’s just take a quick moment and answer this question: What’s the hardest part about marketing your chiropractic office online?

Different doctors and offices will have different pieces in place that they feel good about. So for wherever you’re at right now, what do you feel is the hardest part of marketing online as we step into the new year? And, why is that so challenging?

The answer I see and hear most is that there are so many things you can be doing, it’s hard to say what’s the best way to invest your marketing budget, or what’s going to give you the best return on your investment.

You’ve got websites SEO, Google Pay Per Click, Facebook ads, Instagram stories, social media posting, blog articles, video marketing, reviews, and just so many options that can be really overwhelming or unclear where to spend your money.

What you’re looking at here in this video is the big picture of all the strategies you need to have in place for the Complete Digital Dominance Method.

Think of this like a wheel or a tire, if you have most but maybe not all of these in place, then it’s really like racing the Indy 500 with a flat tire.

These categories are sort of in order of importance, but the big three that’ll really move the needle forward is making sure your website is built to convert, your practice shows up in the top three map listings when a person searches Google for a chiropractor, and then using social media to establish yourself as the local health authority.

Having a content strategy, automation, and follow up really aren’t last on this list. They’re actually more like a foundation that connects to each and every one of the other pieces so those are going to amplify the results of everything else that you do.

For the most part, chiropractic offices invest a lot of money in marketing; in websites, SEO, Facebook ads, and in-person events (which aren’t even possible right now.) By the time chiropractors reach me, they’ve also gone through multiple providers to try and maximize their new patient visits. And too often, I’ve heard they didn’t get much of a return on your investment.

Hopefully, you generate some patients through your website and marketing, but if you aren’t attracting enough quality patients that sign onto care, then you may not have much to show for it and more time has passed without having the growth in your practice that you really want. So that’s why it’s critical that you make smart investments in your marketing that are going to grow your practice the way you want, and that compound over time.

Really the opportunity at hand is and what we’re going to do today is getting you clear, getting a clear plan for 2021 that will end up producing patients today, patients tomorrow, and patients down the road. You’ll need to generate enough leads to hit your goals, whether that be a certain amount in collections, patient visits, or whatever way you measure that for yourself.

Now, this is one of the few times that I actually use the word ‘leads’ because marketers have ruined this term by focusing on generating leads instead of appointments, patients, or collections. I know that names on a spreadsheet or an email don’t pay the bills; You can’t deposit clicks in the bank. But you also can’t maximize your results if you don’t measure them and the number of leads generated is part of that equation.

So to get the best return on your investment, you need to track and optimize how many leads you get, the cost per lead, how many appointments those turn into, the show rate for those appointments, and how many sign onto ongoing care, and the total number of visits and case value per patient.

If you double the performance of one of those factors, then you can double your practice growth, but if you double two of them, then you quadruple your ROI. If you move the needle in several areas, then you’ve basically slapped the turbo-charger on your practice growth engine.

The ideal here is really to maximize your new patient flow so you hit your goals for 2021.